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Just like the Publishers Clearing House sweepstakes, only it’s not. For the Chuck Colson Center for Christian Worldview, I’m John Stonestreet with The Point.

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Fertility clinics across the U.S. have come up with a new and disturbing marketing scheme: raffling In Vitro Fertilization treatments. The New York Times recently chronicled the growing trend: clinics hold contests to raise money or improve media exposure by giving away IVF treatments for free. “I hesitate to use the word ‘marketing,’ but we wanted to get our name out there,” one clinic executive said.

Even though such raffles are against the law in other countries, some people in the U.S. see no problem with treating human life like concert tickets. ““I don’t know what a better prize could have been,” one raffle winner said. “It’s not like they were raffling off a baby.”

But they are, in a sense. In fact, unless specified otherwise, the IVF procedure not only produces one unborn baby, it produces several—up to a dozen or more. Those “left over” become human victims of our new technologies, and now, marketing gimmicks. For The Point Radio.org, I’m John Stonestreet.